scotch

Women and whisky: Diageo's gender-neutral marketing formula
Apr 23, 2014
Staff Reporters

Women and whisky: Diageo's gender-neutral marketing formula

SINGAPORE - From mad men to unruly cowboys, whisky has an unmistakably masculine reputation in popular culture, but its makers and marketers are far less gender-focused. Mark Sandys, category director for whisky and reserve at Diageo, talks about the female growth market in Asia-Pacific.

Chivas Brothers launches global campaign ‘The age matters’
Jun 30, 2010
Jane Leung

Chivas Brothers launches global campaign ‘The age matters’

Chivas Brothers, the premium Scotch whiskey brand under Pernod Ricard, is launching a global consumer campaign on 1 July, to advocate the value of ‘aging’.

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