simon bell

Oct 2, 2017

Fitch makes multiple senior leadership changes

Across Asia-Pacific, Fitch has announced senior appointments, two of which hail from consulting backgrounds.

Sep 2, 2013

Landor appoints Dominic Twyford to oversee newly opened Malaysia office

KUALA LUMPUR - Brand consultancy company Landor Associates has named Dominic Twyford as client director in its newly opened office in Kuala Lumpur.

Aug 27, 2013

Child-free zones on airline flights require careful marketing

SINGAPORE - In the region's fiercely competitive airline industry, "kid-free" (or "family-friendly") zones on flights are a recent value-added offering carriers are using to one-up each other. But the concept has the potential to backfire if the messaging is not handled sensitively.

Jul 4, 2013

Tigerair must deliver on its promises: branding experts

SINGAPORE - The rebranding exercise launched by Singapore-based budget carrier Tiger Airways yesterday was a positive move but it is still too early to tell if the brand DNA will be changed into as what has been preached, industry experts said.

Oct 31, 2012

Burger King Singapore suspends Alex Ong incident re-enactment video

SINGAPORE - Burger King Singapore has suspended an online video entitled ‘Furious man about to hit elderly lady. Help him control his fire’, after launching it for less than two weeks.

Oct 19, 2012

Kiwi beer Moa ventures into SE Asia and China; experts warn of challenges

SINGAPORE - New Zealand-brewed beer brand Moa Group, which has its initial public offering today, has outlined ambitious plans to market and distribute its brands in Singapore, Cambodia, Vietnam and China.