singles day

Nov 12, 2024

Double 11 records massive sales, despite a final day Alipay outage

A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like Apple and Nike, and Chinese brands such as Haier, Midea, Xiaomi, and Wuliangye.

Oct 30, 2024

It's the battle for emotional fulfilment in China's longest Double 11 festival

The five-week shopping marathon pushes platforms to their limits, competition gets fiercer—and the strategies savvier.

Oct 22, 2024

Double trouble for JD.com over stand-up comedian endorsement

Bang in the middle of Single's Day shopping bonanza, JD finds itself embroiled in a dual controversy with a comedian fallout and withdrawal rumours.

Dec 21, 2022

Miracle marketing cures to festival fatigue

The Santastic cure to festival fatigue does not only lie in flashy discounts. VMLY&R Commerce Director, Alex Tan analysis the many steps marketing can take to reshape retail at this time of the year.

Nov 14, 2022

Alibaba silent on Singles Day sales tally for the first time

A barometer of Chinese retail demand and known for smashing sales records, this year's Double 11 shopping festival was expectedly one of the most challenging since its inception in 2009.