social
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India's media companies must label paid posts on social handles
The change from India's ad watchdog follows consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.
Mandarin Oriental Hotel Group picks global social account
Social agency Ok Cool won the mandate following a four-way competitive pitch.
Meta's APAC chief Dan Neary steps down after more than a decade
Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.
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AI is not the villain, the demand for ‘virality’ is
When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.
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Musk’s X battles India in court while advertisers continue to play hardball
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
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Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.
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