spark

Jul 16, 2024

Pizza Hut becomes ‘official sponsor of dominoes’

The campaign was created by Iris Worldwide.

Feb 29, 2024

Global new business spotlight: Publicis dominates with four major wins

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

Feb 22, 2022

The point of 'purpose': A lesson in two campaigns

Pop quiz: Which is better, lifting up marginalised voices or insulting your own customers? Seems like an easy choice. And yet...

Mar 19, 2020

Agency Report Card 2019: Spark Foundry

The agency in March 2019 merged with Blue 449 worldwide as it sought to gain economies of scale and it sought to extend this increased heft to Asia too, with mixed results.

Feb 5, 2020

When brands and agencies do transgender and non-binary people justice

Starbucks and New Zealand telco Spark restore faith that advertising can make a difference by creating empathy for people who deserve a lot of it—but get very little.

Nov 29, 2019

Hey, kids: Play with this ball to earn screen time

NZ telco Spark and Colenso BBDO created a tech-enabled rugby ball that translates physical activity into a screen-time allowance. Clever. But our pal Ad Nut has thoughts about the war on device time.