sparkline

CASE STUDY: Analytics spark UX improvement for energy company
Apr 23, 2015
Staff Reporters

CASE STUDY: Analytics spark UX improvement for energy company

New Zealand energy provider Genesis, with analytics consultant Sparkline, used thorough user-behavious analysis to identify website user-experience improvements that led to a significant increase in conversions and sales.

Data and analytics are integral to marketing strategy: Sparkline
Nov 26, 2013
Sophie Chen

Data and analytics are integral to marketing strategy: Sparkline

SINGAPORE – Sparkline, a web and mobile data analytics start-up, recently launched in Singapore. Managing partner and co-founder Aleetza Senn spoke to Campaign Asia-Pacific about the company’s approach, the data challenges businesses face and sector opportunities in Singapore.

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