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Deloitte: Indian consumers shift to value-conscious purchases
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
How APAC brands can deliver growth in a downturn
Adapting during fast-changing times is hard enough — but what does it take to not just survive, but actually thrive during an economic downturn? That’s the thorny issue Campaign tackled during an ambitious global podcast series in partnership with Wavemaker.
Why brand advertising is your best friend in a downturn
Without strong brand equity, no amount of performance advertising will keep your products on people’s carefully budgeted shopping lists, say Wavemaker's top researchers.
Global advertising records 'highest growth rate ever' in 2021: Magna
A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters.
Why tech-platform dominance will push APAC towards regional digital-investment models
The direction of travel in digital media raises questions about the future viability of local network agencies. The client operations director at Kepler makes the case for regional control of digital spending.
APAC ad markets to be buoyed by China in 2021, India in 2022
Latest Magna global advertising forecast predicts 12.8% APAC growth in 2021 led by China, with India predicted to outpace all global markets next year.
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