spotxchange
What's holding back online video in Southeast Asia?
While online video advertising is on the rise in Southeast Asia, work remains to be done on several issues that could inhibit future growth, writes Matt Von der Muhll, managing director of SpotXchange APAC.
Photos: Think Video roundtable in Singapore
SpotXchange, TubeMogul and Campaign Asia-Pacific organised Future of Advertising: Think Video in Singapore, a multiple-roundtable format that allowed delegates to choose from among as many as 10 different topics including programmatic video, programmatic selling, data, transparency, viewability, mobile video, the multi-screen experience, digital inventory and measurement.
Programmatic video opportunities get play at Think Video roundtable event
SINGAPORE - Brands, agencies and technology providers should focus on providing fewer, more targeted advertisements, according to executives who took part in the inaugural Future of Advertising: Think Video roundtable in Singapore earlier this week.
DATA POINTS: Programmatic video trends and perceptions
Infographics from a Forrester report commissioned by SpotXchange detailing trends in adoption of programmatic video in Southeast Asia and Australia, as well what ad professionals on the supply and demand sides value about programmatic trading. Please see the related-article link at the bottom of the page for more information.
RTB is growing faster than you think in Asia
TV buyers need to recognise that RTB (real-time bidding) and programmatic buying can drive increased transparency and control over their buys while providing valuable insights.
Australia-based SpotXchange to open in Singapore
SINGAPORE - Australia-based online video advertising network SpotXchange is venturing into Asia with an office in Singapore slated to open by the third quarter of the year.
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