ssp

Aug 15, 2024

Navigating the rise of SSPs in CTV: A media buyer's guide

Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory. Campaign examines why this practice raises concerns about quality and value, and how buyers can stay ahead.

Oct 3, 2023

PubMatic's Activate rolls out in APAC, adtech battle heats up

PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?

Aug 28, 2023

SSPs navigate turmoil after MediaMath’s collapse

Debts owed to SSPs by MediaMath are substantial. While some have demanded clawbacks, others are taking a different approach. Campaign investigates.

Oct 19, 2022

Apple's adtech plans reveal its APAC advertising ambitions

Apple has been working on expanding its ad business for some time and recent hiring trends indicate the company is planning to capture more ad dollars in the APAC region.

Aug 16, 2022

Why SSPs are more valuable than ever

One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.

Dec 11, 2018

Why first-place bidding is catching on in programmatic: two views

Asia-based leaders from a DSP and an SSP weigh-in on the growing movement towards paying exactly what you bid in programmatic auctions.