startup
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Why so many are leaving adland to embark on 'solopreneurship'
As mass layoffs and disillusionment with traditional agency models continue to drive professionals towards solopreneurship, can they cushion the pressures of running a solo venture?
Hakuhodo launches new entity to drive internal startup innovation
Led by Hiroo Takeda, Ventures of Creativity will oversee investment functions and support business incubation by employees across the agency network in Japan and worldwide.
WPP takes stake in Chinese social marketing startup StarEngine
The two firms said they will develop social content marketing products, giving advertisers more control over KOL investments.
Twitter hopes to grow small-business revenue through AI self-serve
Platform is buying London start-up that is building 'first AI-powered virtual colleague for marketers'.
Unilever isn't chasing startups for the cool factor
After three years and 30 pilots, the Foundry shows no sign of stopping
Never too far to fall: how SMEs and startups thrive after failure
Despite challenging market situations and competition from big brands, small businesses that succeed fall back on the mantra of "fail and try again".
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