"We are not working with startups because it's cool to work with a startup. We are really here to explore those technologies."
Campaign Greater China Reporter, Jenny Chan spoke with Unilever Foundry's Global Marketing Manager, Barbara Guerpillon at RISE expo in Hong Kong. Guerpillon revealed a lot about Unilever's upcoming advancements and developments in the mix.
Jul 17, 2018
Unilever isn't chasing startups for the cool factor
After three years and 30 pilots, the Foundry shows no sign of stopping
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20170226&c=1)
2 hours ago
Deliveroo to exit Hong Kong, sells assets to rival ...
The on-demand food delivery platform bows out of Hong Kong due to tough competition. Deliveroo will cease operations in April, marking the end of its nine-year stint in the SAR.
7 hours ago
The rational consumer: Why China’s shoppers are ...
A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
8 hours ago
HSBC’s CMO on using Hong Kong as a backdrop to ...
To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
8 hours ago
Move and win roundup: Week of March 10, 2025
Dentsu, Orange Line, Sparro, and more, in our weekly collection of people moves and account news.