subway
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Where APAC CMOs can lead: Subway, Coca-Cola and Zespri weigh-in
As brands look to APAC for growth and consumer mindsets transcend boundaries, three CMOs tell us how this region can influence more global market strategies.
Subway cuts into other brands’ ads to promote menu refresh
In a clever US campaign, the brand appears to run out of time to explain everything in its own ad slot, so it also takes some time in the next ad—one by a real advertiser.
Subway dismisses fishy claims about its tuna sandwiches
The sandwich chain contends its tuna sandwiches actually do contain tuna, adding that DNA testing is not reliable.
Subway taps new agencies across five Asia markets
PHD will replace MediaCom and Mindshare for media duties in Singapore, Malaysia and Taiwan, as new agencies win integrated pitches in China and South Korea.
'70% of content made today doesn’t drive business results'
Jatinder Sandhu and Udara Withana of Dentsu explain four steps brands and agencies should keep in mind when creating purposeful content
Subway takes JWT Sydney's 'Live feed' concept global
The agency's World Sandwich Day concept went to 60 countries and led to the donation of more than 13 million meals.
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