taiwan mobile
Taiwan Mobile prepares for next stage with brand refresh
REBRANDING EXERCISES: Superunion upgraded the mobile carrier's logo and overall visual identity while introducing a new tagline. Read all about it and tell us what you think.
YouTube Spikes-to-Spikes leaderboard: Content that lasts
In the first of a two-part series looking at the most popular YouTube ads since Spikes 2014, Abhilash Edathil of Google counts down from 10 to 6 and catches up with Vietnamese online classifieds brand Chotot to go behind the scenes of its popular video series.
Three agencies gear up for Asia-Pacific Telecom creative pitch in Taiwan
TAIPEI – Three Taiwanese agencies, Toplan (太笈策略), SHAPE Advertising (雪芃) and 印堂創作, are gearing up for a creative pitch for Asia Pacific Telecom (亞太電信) in Taiwan.
Vizeum Taiwan aims to boost challenger brand Asia Pacific Telecom
TAIPEI - Vizeum Taiwan under Aegis Media has been appointed by Asia Pacific Telecom Group (APTG) as its media agency-of-record, following a competitive pitch in Q4 that involved seven local and 4A agencies.
Leo Burnett Taiwan picks up Coca-Cola digital creative and media business
TAIPEI - Leo Burnett (LB) Taiwan took over digital creative and media planning and buying for Coca-Cola and Coke Zero in January, without a pitch.
Taiwan adwatch: McDonalds takes the top spot
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.
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