Staff Reporters
Aug 6, 2010

Taiwan adwatch: McDonalds takes the top spot

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Taiwan adwatch: McDonalds takes the top spot

Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (2) Mcdonald's Leo Burnett/OMD
90%
2= (-) Colgate Sensitive Pro-relief
Y&R/MEC
84%
2= (8) Watsons
BBDO/OMD 84%
4 (3) Taiwan Mobile
Dentsu/ZenithOptimedia 82%
5 (-) Nanshan Life
Wu Advertising/Bright Media
76%
6 (-) 1 Day Acuvue Define
McCann Erickson/OMD
70%
7 (-) Hitachi Air Conditioner
International Advertising Agency/2008 Media Marketing
68%
8 (-) McDonald's Wasabi Filet-O-Fish
Leo Burnett/OMD
65%
9 (11) Taishin Bank
ADK/MediaCompany
63%
10 (-) Citibank
Publicis/MEC 57%
11 (-) CIGNA Ideata/MediaDrive 56%
12 (-) Standard Chartered Bank
TBWA\Tequila Taiwan/OMD 55%
13 (-) Genghis Khan Online Game
In-house/Sofa Studio
44%
14 (-) AIA
Bates141/Media Palette
42%

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Gigi Chan: 852-2837-8254. OMD provided the list of television commercials for the research - Vicky Ng: 852-2911-1616.

Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

13 hours ago

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

14 hours ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

14 hours ago

Dentsu expands global Sports & Entertainment business

Names Yoshinobu Ise new global head of the division and expands anime business to China, SEA and North America.