Staff Reporters
Aug 6, 2010

Taiwan adwatch: McDonalds takes the top spot

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Taiwan adwatch: McDonalds takes the top spot

Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (2) Mcdonald's Leo Burnett/OMD
90%
2= (-) Colgate Sensitive Pro-relief
Y&R/MEC
84%
2= (8) Watsons
BBDO/OMD 84%
4 (3) Taiwan Mobile
Dentsu/ZenithOptimedia 82%
5 (-) Nanshan Life
Wu Advertising/Bright Media
76%
6 (-) 1 Day Acuvue Define
McCann Erickson/OMD
70%
7 (-) Hitachi Air Conditioner
International Advertising Agency/2008 Media Marketing
68%
8 (-) McDonald's Wasabi Filet-O-Fish
Leo Burnett/OMD
65%
9 (11) Taishin Bank
ADK/MediaCompany
63%
10 (-) Citibank
Publicis/MEC 57%
11 (-) CIGNA Ideata/MediaDrive 56%
12 (-) Standard Chartered Bank
TBWA\Tequila Taiwan/OMD 55%
13 (-) Genghis Khan Online Game
In-house/Sofa Studio
44%
14 (-) AIA
Bates141/Media Palette
42%

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Gigi Chan: 852-2837-8254. OMD provided the list of television commercials for the research - Vicky Ng: 852-2911-1616.

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Dentsu China CEO Chun Yin Mak steps down after one ...

Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership changes across the Group.

2 days ago

Creative Minds: Roberto Buhain, unscripted

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.

2 days ago

Asia-Pacific Power List 2024: Ricky Afrianto, ...

A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.

2 days ago

Daniel Ricciardo drives the dream in Tourism WA's ...

The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.