Taiwan adwatch: McDonalds takes the top spot

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

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Taiwan adwatch: McDonalds takes the top spot

Q. Which of the following TV commercials do you remember seeing recently?

Position	Last Ranking	Brand	Agency/TV Buyer	Percentage
1	(2)	Mcdonald's	Leo Burnett/OMD	90%
2=	(-)	Colgate Sensitive Pro-relief	Y&R/MEC	84%
2=	(8)	Watsons	BBDO/OMD	84%
4	(3)	Taiwan Mobile	Dentsu/ZenithOptimedia	82%
5	(-)	Nanshan Life	Wu Advertising/Bright Media	76%
6	(-)	1 Day Acuvue Define	McCann Erickson/OMD	70%
7	(-)	Hitachi Air Conditioner	International Advertising Agency/2008 Media Marketing	68%
8	(-)	McDonald's Wasabi Filet-O-Fish	Leo Burnett/OMD	65%
9	(11)	Taishin Bank	ADK/MediaCompany	63%
10	(-)	Citibank	Publicis/MEC	57%
11	(-)	CIGNA	Ideata/MediaDrive	56%
12	(-)	Standard Chartered Bank	TBWA\Tequila Taiwan/OMD	55%
13	(-)	Genghis Khan Online Game	In-house/Sofa Studio	44%
14	(-)	AIA	Bates141/Media Palette	42%

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000 adults by Synovate - Gigi Chan: 852-2837-8254. OMD provided the list of television commercials for the research - Vicky Ng: 852-2911-1616.

Source:

Campaign Asia