taobao

4 days ago

China’s 618 shopping festival sees electronics surge, platforms rethink strategies

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.

May 8, 2025

Alibaba’s Taobao and Tmall Group team up with RedNote

The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into RedNote social posts.

Nov 12, 2024

Double 11 records massive sales, despite a final day Alipay outage

A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like Apple and Nike, and Chinese brands such as Haier, Midea, Xiaomi, and Wuliangye.

Jun 19, 2024

Trends from China’s ‘super long’ mid-year shopping festival

This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.