tariffs

Apr 28, 2025

100 days in, how are Trump’s tariffs reshaping marketing in Asia?

SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.

Apr 24, 2025

What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead

CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.

Apr 23, 2025

As US slams door, can the rest of the world offer Chinese ecommerce a lifeline?

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.

Apr 13, 2025

Dept assembles strategy unit to address client queries on the impact of US tariffs

The agency has put together a 10-person team of strategists.

Apr 11, 2025

How Japanese car brands can race past US tariff adversity

UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.

Mar 7, 2025

More pocketbook, less politics: How C-suites should talk about tariffs

Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.