Analysis PR
Leslie Blount
Apr 24, 2025

What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead

CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.

Hyundai vehicles at the 2025 NY Auto Show (Credit: NY Auto Show website)

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