thailand
Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
We Are Social appoints APAC CEO, launches Thailand office
EXCLUSIVE: The social-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a renewed Bangkok leadership structure. Campaign has the details.
Thai influencer walks out of KFC ad mid-set
In a bid to use popular food vlogger Bankii to endorse its ultra-spicy Buldak Dunked Wingz, KFC Thailand records the 'fail' on camera. But does Ad Nut endorse this un-endorsement?
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Tit for tat: Dentsu Thailand fights gambling with gambling
Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.
‘The White Lotus effect’ on Thai tourism
For its third season, HBO’s The White Lotus has shifted location to Koh Samui in Thailand, provoking increased interest in the destination, based on data by Carma.
40 Under 40 2024: Titipun Tubthong, Brilliant & Million
Championing clever uses of AI, Tubthong is transforming businesses through creativity and technology while fostering innovation at every step.
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