thailand
40 Under 40 2024: Titipun Tubthong, Brilliant & Million
Championing clever uses of AI, Tubthong is transforming businesses through creativity and technology while fostering innovation at every step.
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Creative Minds: The fearless adventures of Chelsea King
Midas PR's editorial and copywriting director, who once won a game show and bought a home, shares her wild journey from PR to creative writing, with plenty of tarot cards and motorbike commutes along the way.
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OMG Thailand strengthens leadership bench with key appointments
With a 35% increase in its workforce over the past two years, the group has now expanded its leadership team, promoting Jinnarat Sampuntharat to COO and appointing new leaders to key roles.
Did someone order a chicken commercial with extra explosions?
For its 40th anniversary, Five Star Chicken and BBDO serve a blockbuster ad experience. Ad Nut is here for the spectacle but wonders if the chicken got lost in the special effects budget.
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KFC Thailand’s CMO on local flair, innovation, and his recipe for success
"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.
Martech to form a larger part of Thai marketing spend: report
TOP OF THE CHARTS: Thailand's Martech Report 2024 finds the proportion of martech budgets to corporate marketing budgets to be 46% this year, up from 2023 levels.
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