the trade desk
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How Shiseido used Uber’s Journey Ads to win Hong Kong’s holiday skincare market
CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.
The Trade Desk launches new AI tool to overhaul costly third-party data buying
The rollout for Audience Unlimited and new Koa Adaptive Trading Modes is slated for 2025-'26.
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Trade Desk tanks as Amazon grows: Stock plummets by 39%
The Trade Desk’s stock slumps following the departure of its CFO and growing concerns that Amazon’s expanding digital ad business is threatening its market position.
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How Knorr used retail media to drive conversions
CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.
Why CTV and retail media could transform digital advertising in Hong Kong through 2025
Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.
Spotify partners with The Trade Desk to test its own ad exchange
New ad exchange is currently in a piloting period, with Spotify looking to expand its offering by making deals with more ad tech firms and DSPs.
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