tiktok trends
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'Very demure, very mindful': TikTok's latest craze is marketing gold
The 'demure' trend has officially infiltrated the marketing playbook for brands such as Ssense, Maybelline, Marc Jacobs and even Jennifer Lopez.
TikTok is going longform—marketers aren’t
With its reimagined rewards program, TikTok is encouraging creators to monetise with longer videos, something that brands can’t participate in.
Debunking TikTok’s ‘mystery virus’ trend spreading misinformation
TikTokers describe symptoms like sore throat and cough — but claim they’re testing negative for flu, Covid and RSV. Experts say speculation about a 'mystery virus' could be misleading.
Examining ‘shadow work,’ TikTok’s controversial therapy trend
'Shadow work' involves identifying subconscious patterns, wounds and trauma in order to improve mental health. However, the trend has turned into a controversial practice on the platform.
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