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Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.
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84% of Asian consumers have watched or bought via livestream: Report
Yet influencer-led sales remain tiny. Totem and Rakuten Insight’s exclusive report shows why DTC remains a sideshow, even as 74% of brands plan to ramp up influencer spending over the next 18 months.
Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025
TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.
Survey reveals Red and Douyin are priority growth channels for Chinese brands
TOP OF THE CHARTS: Totem’s annual research on marketing and media in China forecasts changes in social-media spending following a more cautious economic landscape.
Curing the Double 11 hangover
Totem's latest study lays out the challenges facing brands during the blockbuster shopping festival and the fragmented social media platforms in China.
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