totem
6 hours ago
Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025
TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.
Mar 18, 2024
Survey reveals Red and Douyin are priority growth channels for Chinese brands
TOP OF THE CHARTS: Totem’s annual research on marketing and media in China forecasts changes in social-media spending following a more cautious economic landscape.
May 14, 2018
Curing the Double 11 hangover
Totem's latest study lays out the challenges facing brands during the blockbuster shopping festival and the fragmented social media platforms in China.
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