Analysis Data Advertising Media Marketing Branding
Minnie Wang
Dec 18, 2024

Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025

TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.

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