trade
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Sep 26, 2024
The politics of trade and its impact on advertising
The US-China trade spat is shaking up industries worldwide. With billions at stake, what does it mean for major online platforms in APAC?
PROMOTED
Dec 17, 2020
Changing the channel: Use data to leverage potential of OTT in Southeast Asia
Following a year of rapid growth in OTT penetration across Southeast Asia, new research from Kantar and The Trade Desk offers valuable market insights.
Oct 2, 2018
Gaining share in a trade war: Five tips for successful brand-building in China
As the storm clouds gather, international brands must prepare for continuous adaptation.
Jun 14, 2017
Belt and Road: a two-way street
China's Belt and Road initiative isn't just about exporting but opening up communication, says Weber Shandwick's Lydia Lee.
Oct 13, 2016
Spotify teams up with The Trade Desk on programmatic audio in Asia
The offering covers Southeast Asia, Australia and New Zealand.
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