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How the open internet empowers Chinese brands going global to achieve brand power and incrementality
Chinese enterprises have become increasingly mature — so what is holding them back from achieving sustainable, transformative development?
How omnichannel and identity are reshaping the marketer’s playbook
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
Why a data and identity strategy is a vital step to marketing in a cookieless world
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
Prove your worth: Justifying marketing ad spend in an economic downturn
In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
Aligning privacy practices and marketing strategies with a cookie-less future
In light of changing data privacy practices, marketers must learn to balance data collection and marketing strategy with consumer trust.
Southeast Asia has the opportunity to lead the globe in eCommerce - The Trade Desk, Wavemaker, Zalora and Unilever explain why
The pandemic has accelerated the shift towards eCommerce, making online commerce unavoidable for brands and marketers. Campaign Asia and The Trade Desk joined forces with Wavemaker, Unilever and Zalora for a debate on how brands in the region can best utilise and take advantage of these growth opportunities.
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