um malaysia
UM Malaysia celebrates big wins at MMA 2012
KUALA LUMPUR - Universal McCann (UM) Malaysia was the biggest winner at the Malaysian Media Awards 2012 (MMA 2012), winning Agency of the Year and the Grand Prix for its 'Malaysia dances with largest AR dance mob' campaign for F&N Fun Flavour.
CASE STUDY: How Johnson's Baby educated mothers about babies' bedtime routines
Johnson’s Baby Malaysia launched a campaign, entitled “BabyTales” to educate mothers the essential bedtime routine for babies.
UM Malaysia names head of insights and analytics
KUALA LUMPUR - UM Malaysia has named Ratnakar Mani as its head of insights and analytics, leading its research and analytics driven communication strategic services.
CASE STUDY: When Malaysian men rescued Angelina Jolie and saved the box office
Universal McCann Malaysia played on the primal instincts of testosterone-filled male moviegoers to get them to watch Salt.
TM celebrates Ramadan and Hari Raya on Facebook
KUALA LUMPUR – Telekom Malaysia (TM) is celebrating the month of Ramadan and Hari Raya with its virtual Raya social game, through UM Malaysia.
CASE STUDY: UM Malaysia employs avatars to drive RHB online banking
KUALA LUMPUR – UM Malaysia employed a number of cute alien-like avatars to take to the streets of KL, ultimately creating viral awareness and driving customers to RHB’s online banking proposition.
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