UM Malaysia names head of insights and analytics

He will provide thought leadership on marketing communication solutions to its clients such as Telekom Malaysia, KFC, Proton, Johnson & Johnson, Dutch Lady, RHB Bank, Cerebos and Microsoft, while driving ROI analytics for measuring the results of media investments on business results.

A Master’s degree graduate in communications management, Mani has seven years of experience in brand and communications, innovation and product development, customer loyalty and commitment, working on consumer research across packaged goods, consumer technology, durables as well as fashion & lifestyle verticals.

He was most recently with TNS India as project director, catered to custom research requirements of the agency’s key consumer packaged goods clients.

Commenting on the appointment, Prashant Kumar, regional president at World Markets Asia and CEO of UM Malaysia, said, “I am pleased to have Ratnakar join our team. Data is the energy of the future, as in our lives, so for our clients’ businesses and more and more a new level of data awareness must fuel our brand stories in order for us to drive performance. Ratnakar’s role is to ensure campaign performance via constructive rigor.”

Ratnakar said, “This is an exciting time to join a dynamic agency like UM Malaysia. I see this appointment as a great opportunity to implement my learning in consumer research and analytics and enable our clients to develop insight led communication strategy.”