vietnam
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How Vietnam makes influencer marketing work
With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.
Women to Watch 2025: Ninh Tran Nguyen An, Mondelez Kinhdo
From launching Cannes-winning campaigns to empowering local entrepreneurs through AI, Ninh is proof that marketing done right can shape communities and culture.
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Why creative agencies should stop doubting and start leading
In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that undermines the very people who build culture and meaning, says Saby Mishra, CEO MLM Vietnam.
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The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
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Vietnam’s top 50 brands
See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
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From pitch to pint: Heineken campaign sets stakes on knee slides
The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.
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