virtual influencers
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Is there a future for the brand mascot?
From Ronald McDonald to Tony the Tiger and the Michelin Man, brand mascots used to be ubiquitous and beloved. But where have they all gone?
Campaign Creation Stories: How a virtual influencer with Down syndrome was born
Down Syndrome International (DSi) and Forsman & Bodenfors talk about the process behind an ambitious project to create a more inclusive digital environment.
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Coding feelings: How AI is edging toward empathy
As artificial intelligence gets better at understanding and engaging with humans, what ethical considerations could marketers confront?
AI-driven synthetic media: Too real for comfort?
Companies are creating evermore realistic virtual humans—but experts in the region tell us if brands and consumers are ready to embrace this level of fake. We also explore the ethical and regulatory considerations.
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