yahoo
Why the adtech ecosystem continues to struggle with consumer data
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.
Yahoo retrenches journalists, social media staff in Singapore
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
Women to Watch 2023: Grace Huang, Yahoo
With over 20 years of successful experience, Grace Huang has firmly established herself as a luminary in brand communications, product marketing, client engagement, and across e-commerce initiatives.
Fortune favours the bold
For almost three decades, Yahoo been evolving for the needs of the day. At the recent Yahoo Newfront event, the Yahoo Advertising team unveiled its bold, forward-focused strategy to help its partners, agencies, and brands drive growth.
2024 game plan: Balancing budgets and careful forays into artificial intelligence
As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.
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