Staff Writer
Apr 23, 2024

“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney

In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.

“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney
PARTNER CONTENT
Yahoo has played a pivotal role in shaping the internet, starting 29 years ago at the dawn of the digital era as a pioneering search portal. Today, its adtech solutions provide tools for all stages of digital advertising, from planning and buying to measuring success that help marketers navigate a rapidly changing landscape. 
 
This exclusive special edition podcast offers perspectives from digital ad veteran and Yahoo’s MD for AUSEA John McNerney. In conversation with Shawn Lim, technology editor at Campaign Asia, McNerney shares insights on key trends shaping the advertising ecosystem and outlines optimal strategies for marketers to stay ahead.
 
The game has changed amid looming threats such as the deprecation of cookies, the rapid adoption of generative AI, and even the changing nature of television. As the post-cookie world progresses, marketers will have to catch up with the shifting landscape – seeking partners that allow for interoperability across the industry, and next-generation solutions that connect with audiences and behaviours across the addressable and unaddressable world.
 
McNerney shares best-in-class insights on everything marketers need to know — laying out the transforming landscape and top tips, where/how to harness the right opportunities in 2024, and how agency partnerships are crucial in staying ahead of a changing industry and society.

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Texas governor’s office looks for agency partner to ...

Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.

5 hours ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

5 hours ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

11 hours ago

Accenture to acquire Japanese digital firm Yumemi

The deal will bring Yumemi’s 400-strong team into Accenture Song.