Staff Reporters
Mar 17, 2010

AME VIDEO: Chris Graves, Ogilvy PR CEO, says effectiveness is electric, its sexy

SHANGHAI - Chris Graves, global CEO of Ogilvy Public Relations Worldwide, is returning to host the Asian Marketing Effectiveness (AMEs) Festival for a second year. During a recent interview with Media, he talks about what he'd like to see at this year's festival held next week in Shanghai.

SHANGHAI - Chris Graves, global CEO of Ogilvy Public Relations Worldwide, is returning to host the Asian Marketing Effectiveness (AMEs) Festival for a second year. During a recent interview with Media, he talks about what he'd like to see at this year's festival held next week in Shanghai.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

1 day ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

1 day ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.