| PARTNER CONTENT |
Programmatic has enabled the ability to target relevant messages to consumers, across devices, which is a tremendous opportunity to build effective brand stories. P&G, The Trade Desk and the BBC explain more.
Oct 27, 2016
Effective brand storytelling and building trust
The key to effective brand storytelling is consumer understanding according to Sophie Blum, VP of marketing, Europe and IMEA, speaking at Dmexco in September.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
PROMOTED
Jan 23, 2017
A listening ear for programmatic
PROMOTED
Oct 27, 2016
The Future of Programmatic
PROMOTED
Oct 27, 2016
Embracing digital disruption – what’s next?
PROMOTED
Oct 27, 2016
Digital drivers – what’s shaping our world?
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
12 hours ago
No one talks about ads anymore: Have they lost ...
Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.
13 hours ago
BMF opens first APAC office in Hong Kong to drive ...
EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.
14 hours ago
No minibar? No problem. CCIA NSW helps hotel lovers ...
Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.
14 hours ago
Woolley Marketing: Is it pessimism or realism to ...
Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ones they may not want to hear, says Darren Woolley.