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The Asia Pacific region presents its own special set of challenges for brands attempting to adopt new technologies and thinking in a multi-cultural, multi-lingual region.
This is especially true when it comes to one of the hottest topics at SXSW: consumer attention becoming an increasingly scarce commodity. And one of the biggest lesson for Asia Pacific to take from the festival is that brands and marketers in the region will need to adopt new publishing and content creation strategies if they are to stand out in such a diverse region.
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