Analysis
Jayde Lovell Jye Smith
Mar 13, 2014

Engaging SXSW day four: Summary of lessons for APAC brands

In the last video report from SXSW 2014, Weber Shandwick's Jayde Lovell and Jye Smith wrap things up by looking at the lessons for Asia-Pacific brands and consumers.

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The Asia Pacific region presents its own special set of challenges for brands attempting to adopt new technologies and thinking in a multi-cultural, multi-lingual region.

This is especially true when it comes to one of the hottest topics at SXSW: consumer attention becoming an increasingly scarce commodity. And one of the biggest lesson for Asia Pacific to take from the festival is that brands and marketers in the region will need to adopt new publishing and content creation strategies if they are to stand out in such a diverse region.

 

 

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Campaign Asia
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