That's the question asked and answered by Beacon Communications, a Leo Burnett company in Tokyo, for a recent campaign advertising the AR.Drone, a four-propeller flying toy also known as a quadrotor.
Users encountering the banner ad on popular news portal site livedoor.jp were invited to scan a QR code that instantly turned their smartphone into the remote control for an image of the toy. Users could then pilot the virtual drone around the screen and blast away the site itself to reveal a full-screen ad for the toy.
The agency reports that clickthrough rates came in 3 times the average expected for the site.
Credits
Agency beacon communications k.k. ( A Leo Burnett Company)
Executive Creative Director Jon King
Senior Copywriter Taketo Igarashi
Art Director Yusuke Morotomi
Art Director Yukichi Shikata
Account Producer Yongbom Seo
Digital Producer Tadayuki Sugahara
Production Company Sanfrid
Director Yukihiro Byodo
Producer Kiyoshi Honda, Fumio Tanaka
Designer Kiyoshi Honda, Fumio Tanaka, Hiroki Imatake
Technical Director (or Programmer) Takada, Chofuku (media)
Flash Hayashi
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