Analysis
Staff
Feb 25, 2021

Greater precision and effectiveness with AI

SPIKES ASIA X CAMPAIGN: Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.

This session was broadcast during Spikes Asia X Campaign at 4:25 pm on February 25, 2021.

Creative one of the most vital elements in driving effective campaigns. However, there is often a disconnect between the big creative idea and the media that is most effective in maximising the impact of it.

Can we harness the power of AI to step-change the way we fuel insight discovery and shape creative relevance? The right data signals are the cornerstone for optimisation. Embark on a journey to discover and push the boundaries of alternative applications of AI in connecting the trinity of the brand, the media and the creative to propel marketing effectiveness.

Speaker

  • Angela Wilson, Director of Client Strategy APAC, Xaxis

See all our Spikes Asia X Campaign coverage:

Source:
Campaign Asia

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