The Economist | Improve Your View | Singapore

Drawing on the negative mood brought on by the global economy, creative agency Ogilvy RedCard has placed a sand box with real cactuses to illustrate the ability to survive in inhospitable and hostile environments.
 
The second outdoor poster features the concept of looking out from an inner flight cabin. An Economist magazine is placed at one of the windows and would be updated every week with the latest issue.
 
Although the publishing industry is not as healthy as it used to be, the distribution rate of The Economist is looking up with this year’s aggressive marketing efforts to both drive traffic to the website and raise brand awareness in Asia.









Credits:
Project Improve Your View
Client The Economist
Creative agency Ogilvy RedCard
Executive creative director Craig Love
Art director Mo Chong
Copywriter Greg Rawson
Producer Alvin Chin
Account servicing Hannah Wykeham, Janice Liu
Exposure Outdoor