Vita Juice | Fruity Friends | Hong Kong

Launched to introduce Vita's new mango passion fruit and pink grapefruit flavors, the micro-site allows visitors to design their own fruit-killer machines and run their own juice factory. During the game, people can join the competition by completing tasks with the aim of increasing the factory's productivity. Audiences can also share it with friends via Facebook, on which they can also obtain upgrades with their pulping tools, view TV ads and playing mini-games, and stand a chance to and win prices such as an Xbox, Nintendo NDS and more.

"The idea being, fruit used in Vita juice is so juicy and full of flavour, all they want to do is ‘kill’ themselves. The new game is an extension of that," said Kevin Chiu, creative director of Tribal DDB Hong Kong.








Credits:
Project Fruity Friends
Client Vitasoy International
Digital agency Tribal DDB Hong Kong
Creative director Kevin Chiu
Senior copywriter Tammy Foo
Interactive designer Stella Yuen
Senior programmer Chui Yee Tang
Creative agency DDB Group, Hong Kong
Creative director Karen Wong
Art director Claudia Wong
Senior copywriter Joe Chan
Business director Lisa Ip
Account director Wynie Chan
Account executive Cafy Choi
Media agency PHD
Managing director Ray Wong
General manager Cedric Lam
Planner Betsy Cho
Digital executive Bryant Hui
Group head Kat Chan
Exposure Online