The Work
Benjamin Li
Jul 5, 2012

Yakult TVC addresses 'moral education' with humour

HONG KONG - Yakult, which has created award-winning TVCs in the past, has debuted a new spot that compares the human struggle between good and evil with the way the drink's probiotic bacteria battle "bad" bacteria in the human digestive system.

wide player in 16:9 format. Used on article page for Campaign.

Albert Wong, executive creative director of Dentsu Hong Kong, told Campaign Asia-Pacific that the core creative idea of this year's annual TVC for the brand is good guys and bad guys as polar opposites. It is the first time the agency has brought the probiotic bacteria in the drink to center stage in Yakult's commercials.

The 'Father-in-law' TVC, which rolled out in June, offers the 'educational' message about the drink along with a humourous family situation and a twist.

We always want to bring our some positive message in a witty and humourous way, educational way, Wong noted.

Source:
Campaign China

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