Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.
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The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..
With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.
Grey will split from AKQA as part of the move.
Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.
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