’24 hours in Bandung’ developed by digital agency FutureLab Kuala Lumpur is open from 16 August to 14 September and features AirAsia world traveller and blogger Felix Dass.
Participants can submit five challenges for Dass to complete in 24 hours. The tasks can be anything and will be put up for a public vote. The most voted challenge will win two return tickets to Bandung and Dass will complete the task within 24 hours.
On going at the same time is AirAsia’s 'Real people, real stories’ campaign. This project asks the public to share their experience of how the airline has changed their lives.
Credits:
Project 24 Hours in Bandung
Client AirAsia
Digital agency FutureLab Kualar Lumpur
Creative director Nora Ismail
Art director Keat Leong
Copywriter Nora Ismail
Production Lynn Hoi, Kelly Ng
Exposure Online
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