Chinese e-commerce giant Alibaba has started an AliExpress Christmas social media campaign in Australia through Facebook, promoting its Christmas channel. AliExpress is the wholesale transaction-based sub-brand under the Alibaba enterprise.
The campaign is hosted at Facebook.com/Alibaba.au, and will run until 5 December, also supported by online ads on Yahoo 7.
The promotion revolves around the Facebook's ‘Like’ button. Participants are asked to choose a product on the Christmas channel and link it Alibaba Australia's Facebook wall. The top five posts which receive most ‘Likes’ will emerge as the winners and each receive the corresponding product from AliExpress.
Credits:
Project Christmas Wish List Campaign
Client Alibaba
Creative agency In-house
Idea innovators Alice Chim, Daphne Lee
Designer Wil Lo Copywriter Alice Chim
Exposure Online
Project Christmas Wish List Campaign
Client Alibaba
Creative agency In-house
Idea innovators Alice Chim, Daphne Lee
Designer Wil Lo Copywriter Alice Chim
Exposure Online
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