Nikita Mishra
Jul 31, 2022

APAC CMO Suresh Balaji exits HSBC after 17 years

A veteran brand marketer, Balaji has been named in Campaign's list of top 50 influential and purposeful APAC CMOs in 2020 as well as 2021.

Suresh Balaji
Suresh Balaji

Suresh Balaji, HSBC's chief marketing officer, APAC is stepping down from his position after 17 years at the bank.  

A seasoned marketing transformation leader, Balaji joined HSBC, Mumbai as the Vice President of Strategy and Innovation in 2005, and quickly cut through the ranks to helm various leadership roles in strategy, sales, and media innovation across four locations to gain a region-wide marketing remit in the role of APAC, CMO in September, 2020. 

According to his LinkedIn post, Balaji announced his role at HSBC has commenced countdown. “Thank you, HSBC, colleagues, mentors, business partners and friends for all the love. HSBC will always have a special place in my heart,” he writes.

Leading the bank across 18 markets, Balaji is credited with taking steps to futureproof the marketing team and better leverage its martech stack. Prior to this role—which took him from Mumbai to Dubai to London en route to Hong Kong—Balaji held various roles with GlaxoSmithKline, United Breweries, Contract India and Young & Rubicam in the past.

With a post graduate degree from the University of Oxford, he has been named in Campaign Asia-Pacific Power List of top 50 CMOs twice in a row in 2020 and 2021

 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Asia-Pacific Power List 2024: Robin Liu, Miniso

Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.

2 days ago

Creative Minds: Koji Kanzaki on turning childhood ...

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.

2 days ago

Wieden+Kennedy retreats from India, shuttering its ...

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

2 days ago

Exit player zero: A creative director’s brush with ...

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.