Nikita Mishra
Jul 31, 2022

APAC CMO Suresh Balaji exits HSBC after 17 years

A veteran brand marketer, Balaji has been named in Campaign's list of top 50 influential and purposeful APAC CMOs in 2020 as well as 2021.

Suresh Balaji
Suresh Balaji

Suresh Balaji, HSBC's chief marketing officer, APAC is stepping down from his position after 17 years at the bank.  

A seasoned marketing transformation leader, Balaji joined HSBC, Mumbai as the Vice President of Strategy and Innovation in 2005, and quickly cut through the ranks to helm various leadership roles in strategy, sales, and media innovation across four locations to gain a region-wide marketing remit in the role of APAC, CMO in September, 2020. 

According to his LinkedIn post, Balaji announced his role at HSBC has commenced countdown. “Thank you, HSBC, colleagues, mentors, business partners and friends for all the love. HSBC will always have a special place in my heart,” he writes.

Leading the bank across 18 markets, Balaji is credited with taking steps to futureproof the marketing team and better leverage its martech stack. Prior to this role—which took him from Mumbai to Dubai to London en route to Hong Kong—Balaji held various roles with GlaxoSmithKline, United Breweries, Contract India and Young & Rubicam in the past.

With a post graduate degree from the University of Oxford, he has been named in Campaign Asia-Pacific Power List of top 50 CMOs twice in a row in 2020 and 2021

 

Source:
Campaign Asia

Related Articles

Just Published

23 hours ago

Creative Minds: Anthony Cassidy is waiting for a ...

The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

1 day ago

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

1 day ago

Forsman & Bodenfors expands earned-first model as ...

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.

1 day ago

Google uses AI to block harmful ads—but inconsistenc...

Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.