JWT Melbourne earned two Yellow Pencils in the Mobile Marketing category for its 'Wi-Fiction' campaign for the Melbourne Writers Festival. JWT Shanghai's 'Heaven and Hell campaign' for Samsonite won three Yellow Pencils for press advertising, a second for poster advertising and a third for art direction for press advertising.
"It’s an incredible feat at this highly competitive awards show," said Michael Meadel, president, JWT Asia-Pacific. "I’m extremely proud of our team.”
Dentsu Tokyo won two Yellow Pencils for the website and digital design category for its work for Honda Motors, Internavi. Also in Japan, Nippon Deisgn Centre was awarded a Yellow Pencil for its work for Gallery Leta / Fumiko Daikoku for its campaign '100 Graphics of Anatomy Chart' in the catalogues and brochures category, while Euphrates won a Pencil in TV promotions and programme junctions for its '2355-ID' campaign on behalf of NHK (Japan Broadcasting corporation).
303 Group Sydney's 'Rent' campaign for Ikea won the agency a Yellow Pencil in the direct integrated campaign category and in New Zealand, Clemenger BBDO's earned media campaign 'Ghost Chips' for the NZ Transport Agency also earned a Pencil.
In Southeast Asia, Ogilvy & Mather Malaysia was awarded a Yellow Pencil for its work with Lego Singapore in the posters—graphic design category.
Leo Burnett Shanghai won a Yellow Pencil for its installation at the QingCongQuan Training Centre titled 'The Distance Between in Mother and Child'.
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