Asia-Pacific Power List 2024: Jack Wang, F5

Jack Wang

Director, marketing
F5
China
New member

As marketing head of F5, a US-based brand providing multi-cloud application services in China, Jack Wang has doubled down on market expansion, leveraging clever marketing to fuel F5 China’s billion-dollar sales over the course of 14 years at the company. 

In his tenure, Wang has prioritised the digital transformation of F5 China’s marketing team. He spearheaded the transformation of digital marketing efforts and created a digital marketing platform, integrating marketing and sales. In 2024, he is planning to organise more than 40 digital marketing events for the brand.

In the face of economic downturns, Wang has upheld a positive and forward-thinking communications approach and has emphasised the company’s core values, including continuous innovation, responsive customer service, ownership mentality, and mutual achievements.

Wang is a firm believer that “the power of the team is greater than the power of the individual”. He has meticulously reviewed more than 600 resumes for the F5 China internship programme, which has been running for over 15 years, recruiting talent for the brand’s marketing team.

F5’s strong brand presence in China is owed to Wang’s development of brand identity that not only reflects a positive image, but also resonates with the brand’s target audience and customers. 

One strategy he embraced was advancing corporate social responsibility (CSR) initiatives. The brand has been actively participating in philanthropic endeavours such as giving back to the community, and supporting a certified NGO for the visually impaired as part of cultural awareness initiatives for the past 14 years.

As an influential corporate marketer, Wang has gained a solid reputation in the Chinese marketing industry. For the brand, through his efforts, Wang attracted more than 3,000 online attendees at F5’s China Digital Marketing Agility Online Forum, which generated direct sales benefits. Beyond his work for the company, he is often invited as a guest speaker at industry events, including ConsignIndex, the largest B2B marketing summit in China, where he has been a frequent presenter since 2016. 

In 2020, Wang was honoured as the Top 10 communications leader in China by Suqin Chamber, a marketing and public relations association in China. Furthermore, in 2021, he was named to be the Marketing Person of the Year by Business Partner Magazine. 

Wang started his early-career journey with the Star-Dell division at Star China in the 1990s. He then transitioned to roles at IBM, Microsoft, and NDS, a company later acquired by Cisco. In 2011, Wang came onboard at F5 as a marketing manager. By 2018, he had climbed the ranks to become the marketing director, taking over the helm of the marketing team in China.