Emily Tan
Aug 31, 2011

Astro Malaysia shortlists four creative agencies for Malay channels

KUALA LUMPUR - Paid-TV broadcaster Astro Malaysia has shortlisted four agencies in the ongoing creative pitch for its Malay channels. On the list are NagaDDB, Ogilvy & Mather Malaysia, Grey Group Malaysia, and McCann Erickson Malaysia.

Astro Malay Channels shortlists four creative agencies
Astro Malay Channels shortlists four creative agencies

The shortlist does not include incumbent agency, Paragon Y&R.

It is understood that the list was released about two weeks ago and the agencies will be representing to the client in the coming weeks. A result is expected in about a month's time.

The account includes the network's entire range of Malay language channels includes Astro Ria, Astro Ceria, Astro Prima and Astro Citra.

 

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