KUALA LUMPUR - Paid-TV broadcaster Astro Malaysia has shortlisted four agencies in the ongoing creative pitch for its Malay channels. On the list are NagaDDB, Ogilvy & Mather Malaysia, Grey Group Malaysia, and McCann Erickson Malaysia.
The shortlist does not include incumbent agency, Paragon Y&R.
It is understood that the list was released about two weeks ago and the agencies will be representing to the client in the coming weeks. A result is expected in about a month's time.
The account includes the network's entire range of Malay language channels includes Astro Ria, Astro Ceria, Astro Prima and Astro Citra.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.
Dentsu, Orange Line, Sparro, and more, in our weekly collection of people moves and account news.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
