Preeti Hoon
Apr 24, 2024

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

Bisleri India on the hunt for a new creative partner

Bisleri International (the packaged drinking water) is on the hunt for a new creative partner.

Keeping in line with its focus on GenZ and sustainability, the homegrown brand is now in the process of finalising a new creative agency to spearhead its vision and initiatives.

Sources close to the situation have shared with Campaign India that the pitch is currently underway through the brand's Mumbai office, where several known agencies have already participated.

Campaign also understands that the brand’s incumbent agency Ogilvy India is not participating in the pitch.

Recently, the brand launched its campaign #DrinkItUp featuring Deepika Padukone, who can be seen enjoying Bisleri water while dancing to the remix of the iconic cult song "Jhoom Jhoom Jhoom Baba." The ad was conceptualised by 82.5 Communications, a specialized agency that came into existence in 2019 and is owned by Ogilvy network in India.

Bisleri International has been working to highlight the importance of hydration for decades. The company has recently set its footprints in the UAE across retail chains, general trade outlets, restaurants, and cafes. It also announced its partnership with Indian Premier League teams—Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru as the official hydration partner and lent its support to a series of marathons and sporting events in the country. 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

2 days ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

2 days ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

2 days ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.