Australia's top ranked advertisers

The Creative Rankings is a comprehensive ranking of the most awarded creatives, agencies, networks, advertisers, countries and sectors in Asia-Pacific according to international and regional awards shows in 2010 and 2011.

Each award has been assigned a predetermined number of points according to recommendations by The Creative Rankings committee.

Canon, in partnership with Leo Burnett, took home six Cannes Lions for its 'EOS Photochains' campaign across a variety of categories, including direct, media, PR and promo & activation in addition to a further seven Spikes awards and one Clios award. Canon also won one Cannes Lion for related campaign 'Photo 5' in addition to two Spikes, one AdFest and one Clios award in 2010. Leo Burnett's Sydney office was behind the campaign under the leadership of ECD Andy Dilallo. In total the advertisers took home 19 awards last year for its work in Australia.

Toyota follows with 11 awards, largely due to its 'Nothing soft gets in' campaign created by Saatchi & Saatchi Sydney. Under the leadership of former ECD Steve Back, Toyota scooped five Cannes Lions, three in the direct category and two in the promo & activation category. Three Spikes, two D&ADs and one One Show award adds to the advertisers awards tally in Australia in 2010.

In third position is Tooheys New with seven awards. Also a client of Saatchi & Saatchi Sydney, the beer brand took home four Cannes Lions and three Spikes.

In partnership with Clemenger BBDO, Guide Dogs Australia sits in fourth position with six awards, following closely on the heels of Tooheys New. Its 'Support scent' campaign won three Cannes Lions and a further three Spikes. 

In fifth position is another beer brand Victoria Bitter, also with six awards. Droga 5 Sydney's 'Regulars' campaign won a Cannes Lion, three D&AD awards, one Spikes and one Clios awards.

The top ten advertisers in Australia is further furnished by Tourism Queensland, V Australia, WWF, Pedestrian Council of Australia and The Cancer Council. Click here to access the full list. 

Go to Thecreativerankings.com to claim your profile, add new campaigns in your portfolio or simply browse, comment on and rate your peers’ work. Also find the top ranked advertisers, networks and sectors in Australia.