BBDO drives participants for Habitat for Humanity barefoot walk

Habitat for Humanity is a global organisation with a mission to ensure everyone has a decent place to live.

The 5km 'Bare your sole' walk saw over 5,000 people kick off their shoes in support of building projects for the less fortune in the region.

BBDO Proximity was tasked with driving participation through ATL, BTL and through-the-line executions, featuring a foot comprised of various buildng materials as the key visual. 

BBDO SEA president Jean Paul Burge was presented with a plaque before the event in recognition of the agency's support (pictured above). In July, Burge will take 40 employees from BBDO Proximity Singapore to Batam to help build homes for four families in need. 

Thanking BBDO for their support, Yong Teck Meng, national director of Habitat for Humanity Singapore, said, "We have received much positive feedback on the work BBDO has produced for us, encouraging Singaporeans to get involved, take off their shoes and come together to make this year’s event the most successful yet.”