Campaign Global Agency of the Year Awards 2024: winners revealed

Campaign's Global Agency of the Year Awards were celebrated at a London gala on Thursday night after a record number of entries – 117 companies from 27 countries – were received this year.

WPP’s Ogilvy won the coveted Global Creative Network of the Year for the third consecutive year, beating FCB, VML, McCann, TBWA and Uncommon Creative Studio to secure the title.

Interpublic Group also had reason to celebrate as UM scooped Global Media Network of the Year. Meanwhile, Starcom (China) secured Media Agency of the Year, beating a list of contenders that included Atomic 212º (Australia), PHD UK, Cairns Oneil (Canada), iProspect Taiwan, Starcom Taiwan and MG OMD (UK).

Antipodean agencies scooped five gold awards, with Atomic 212° taking both Performance Agency of the Year and Agency Growth Leader for chief executive Rory Heffernan. Meanwhile, New Zealand’s Special scooped Network of the Year (Asia Pacific), and Creative Leader of the Year for joint chief creative officers Tom Martin and Julian Schreiber. Making up the quintet was Fiftyfive5, part of Accenture Song, which was awarded Consultancy of the Year.  Droga5 ANZ earned the silver in the APAC network category.

Elsewhere in Asia, Leo Burnett Taiwan took the gold for Customer Engagement Agency of the Year, beating Oliver (UK) and Rapp (US) to the prize.

A world of wins

Agencies from the US and Canada took home four gongs: Omnicom’s Rapp won Digital Transformation Agency; Kraft Heinz’s The Kitchen North America scooped In-house Agency of the Year, while Kathy Bloomgarden was named Agency Leader of the Year (PR), and Interpublic Group’s Golin took PR Agency of the Year.

Indie shops delivered a haul of seven big wins for the UK: Mother took Global Creative Agency of the Year; Whalar Group won Global Social Media Agency of the Year; Pablo took Independent Agency of the Year (Creative); Manifest won Branding Agency of the Year; The Romans took Independent PR Agency of the Year and Amplify scooped Brand Experience Agency of the Year for the third consecutive year, as well as the indie award for the same category.

Networked agencies added to the UK scoresheet: Matt Mint, executive director at Omnicom’s MG OMD (UK) was named Account Person of the Year.

Meanwhile, Chime Communications’ VCCP (UK) was named Integrated Marketing Agency of the Year for the second consecutive year, defeating Pablo (UK), Leo Burnett (Taiwan), Impero (UK) and TBWA\SMP (Philippines).

'Obsessive drive to innovate'

More than 200 guests from around the world attended the black-tie dinner event this evening (12 June), at the Jumeirah Carlton Tower hotel in London.

Gideon Spanier, UK editor-in-chief of Campaign, said: “The Global Agency of the Year winners deserve every plaudit: they show that the best shops never stand still. They're constantly reinventing themselves for their clients, and that takes genuine creativity, top talent and an almost obsessive drive to innovate. This year's winners had all of that in spades.

"What gives these awards their authority is that they're judged by the people who really matter – the global marketers who sign the contracts and live with the results.”

Now in their fifth iteration, the global awards are judged by a panel of global and regional chief marketing officers, led by Trix van der Vleuten, chief marketing officer at The Social Hub, with previous roles at Versuni (formerly Philips Consumer Lifestyle), KFC, Kraft Heinz, SABMiller, and PepsiCo.

Having served as a judge for last year’s awards, Van der Vleuten said: “These global awards give weight and credibility to the work, serving as a tangible testament to the agency’s creativity and strategic prowess. Winning not only validates the agency’s expertise, but also strengthens client relationships, instilling confidence that their brand is in capable hands.”

The judging process was audited by MediaSense. 

The full shortlist can be viewed here.

Below is the full list of categories – click on the links for the Gold, Silver & Bronze winners:

Agency Categories:
Brand Experience Agency
Branding Agency
Consultancy
Creative Agency
Customer Engagement Agency
Digital Transformation Agency
In-House Agency
Independent Creative/Advertising Agency
Independent Digital Agency
Independent Integrated Experience Agency 
Independent Media Agency 
Independent PR Agency 
Integrated Marketing Agency
Media Agency
Performance Agency
PR Agency
Social Media Agency

Network Categories:
Best Network: Asia Pacific
Best Network: Europe
Best Network: Middle East & Africa
Global Network - PR
Global Network - Creative/Advertising
Global Network - Media

People and Team Categories:
Account Person
Agency Growth Leader
Agency Leader - Creative/Advertising
Agency Leader - PR, Marketing/Communications
Corporate Communications/Marketing Team or Person
Creative Leader
Head of Agency
New Business Development Team/Person
Strategic Planning Leader
Best Place to Work: Individual Shop & Network
Global Diversity and Inclusion Initiative

Find out more at the Campaign Global Agency of the Year website here.

See the full shortlist for the Global Agency of the Year Awards 2024