Spectators can text the name of the player scoring the first try in each game, and have a chance of winning four pints of Guinness. Spectators also have a chance of winning two tickets to the Lions Tour in South Africa, including airfare and accommodation. Stadium promotion includes big-screen TV, leaflets and stickers.
Build-up to the Sevens included print, posters throughout Hong Kong bars, in-store and point-of-sale.
Joe Braithwaite, regional account director for BBDO Proximity, claimed that although last year’s Ogilvy One-developed Guinness is holding an interactive competition in the stadium, developed this year by BBDO Proximity, where spectators have a chance to win pints of Guinness throughout the tournament with two tickets to the Lions Tour in South Africa, including airfare and accommodation, as the big prize.
Build-up to the Sevens included print, posters throughout Hong Kong bars, in-store and point-of-sale.
Joe Braithwaite, regional account director for BBDO Proximity, claimed that although last year’s Ogilvy One-developed Guinness is holding an interactive competition in the stadium, developed this year by BBDO Proximity, where spectators have a chance to win pints of Guinness throughout the tournament with two tickets to the Lions Tour in South Africa, including airfare and accommodation, as the big prize.
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